Terms & Conditions for Much ApS


Last updated: December 8, 2025

1. Introduction

Welcome to Much, operated by Much ApS ("Much", "we", "us", "our"). These Terms & Conditions ("Terms") govern your access to and use of our AI-powered legal advisory platform, including all products, services, features, websites, and related tools (collectively, the "Services").

By creating an account, accessing, or using our Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms and our Privacy Policy.

Company information:

Much ApS
CVR: 45308324
Højbro Plads 10
1200 Copenhagen K
Denmark

Email: contact@askmuch.com
Phone: +45 71 99 28 00

These Terms constitute a legally binding agreement. If you do not agree to these Terms, you must not use the Services.

2. Applicability

2.1 Scope
These Terms apply to all businesses, organizations, and their authorized representatives ("you", "your", "Customer") that register for, access, or use the Services.

2.2 Governing Law
These Terms are governed by and construed in accordance with Danish law. If you access the Services from outside Denmark, you remain responsible for compliance with all applicable local laws and regulations.

2.3 Hierarchy of Agreements
In case of conflict between these Terms and a separate written agreement signed between you and Much ApS, the signed agreement shall prevail to the extent of the conflict.

3. Account Registration

3.1 Account Creation
To access the Services, you must create a business account and provide accurate, current, and complete information during the registration process.

3.2 Eligibility
You may only create an account for a business or organization for which you have the legal authority to bind and represent. You represent and warrant that you have such authority.

3.3 Account Security
You are responsible for:

  • Maintaining the confidentiality of your account credentials

  • All activities that occur under your account

  • Keeping your account information accurate and up to date

  • Immediately notifying us of any unauthorized access or security breach

3.4 Verification
We reserve the right to verify your identity, business registration, and any information you provide at any time.

3.5 One Account per Business
Each business may only maintain one account. Sharing accounts across multiple businesses or using the Services to provide services to third parties is prohibited unless expressly permitted in writing.

4. Authorized Users & Access Control

4.1 User Management
You may authorize employees, contractors, or agents ("Authorized Users") to access and use the Services on behalf of your business.

4.2 Your Responsibility
You remain fully responsible and liable for all actions, omissions, and conduct of your Authorized Users, including any violations of these Terms.

4.3 Security Obligations
You must implement appropriate internal security measures, access controls, and policies to prevent unauthorized access to your account and the Services.

4.4 Termination of User Access
You must immediately revoke access for any Authorized User who no longer requires it or is no longer authorized to act on your behalf.

5. Subscription Plans, Credits & Billing

5.1 Subscription Tiers
Much offers subscription-based access to the Services with the following tiers:

  • Free Plan: Access to basic features with a limited number of included credits per month

  • Pro Plan: Enhanced features with increased monthly credits

  • Max Plan: Full access to all features with maximum monthly credits

Specific pricing, features, and credit allocations for each plan are published on our website and may be updated from time to time with reasonable notice.

5.2 Credit-Based Usage Model
The Services operate on a credit-based consumption model. Different actions within the platform (such as AI queries, document analysis, legal research, or other AI-powered features) consume credits based on the computational resources and AI processing required.

Credit consumption rates for specific features are displayed within the platform and may vary based on complexity, length, and type of request.

5.3 Monthly Credit Allocation
Each subscription plan includes a monthly credit allocation that resets on your billing cycle date. Unused credits do not roll over to the next billing period unless otherwise specified in your plan.

5.4 Credit Monitoring
We display your remaining credit balance prominently within the platform through a credit gauge. You are responsible for monitoring your credit usage and ensuring sufficient credits are available for your needs.

5.5 Credit Depletion & Service Suspension
When your account reaches zero (0) credits, access to credit-consuming features of the Services will be automatically suspended until you:

  • Purchase additional credits, or

  • Wait for your next billing cycle to reset your monthly allocation (for paid plans), or

  • Upgrade to a higher subscription tier

5.6 Auto-Refill (Optional)
You may enable an optional auto-refill feature that automatically purchases additional credit packages when your balance falls below a threshold you specify.

Auto-refill settings can be configured and disabled at any time through your account settings. When auto-refill is enabled:

  • You authorize us to automatically charge your payment method on file

  • You will receive email confirmation of each auto-refill transaction

  • Standard credit package pricing applies

5.7 Additional Credits
If you exhaust your monthly credit allocation before the end of your billing cycle, you may purchase additional credit packages at the rates published on our website. Additional credits are typically valid for 12 months from purchase unless otherwise stated.

5.8 Subscription Fees & Billing Cycle
Subscription fees for paid plans (Pro and Max) are billed monthly in advance. Your billing cycle begins on the date you subscribe and renews automatically each month on the same date unless cancelled.

5.9 Payment Methods
We accept payment via credit card, debit card, or other payment methods made available through our payment processor. By providing payment information, you:

  • Represent that you are authorized to use the payment method

  • Authorize us to charge all applicable fees to your payment method

  • Authorize us to update your payment information as provided by your payment provider or financial institution

5.10 Payment Terms

  • All fees are stated exclusive of VAT (moms) and other applicable taxes, which will be added as required by Danish law

  • Payment is due immediately upon invoice issuance

  • For direct invoicing arrangements, payment is due within 8 days of invoice date unless otherwise agreed in writing

5.11 Failed Payments & Late Payment
If a payment fails or is declined:

  • We will attempt to notify you and may retry the charge

  • Your access to the Services may be suspended after 7 days

  • Interest may be charged in accordance with the Danish Interest Act (Renteloven)

  • We may charge reasonable administrative fees for payment recovery

5.12 Price Changes
We reserve the right to modify our pricing, subscription plans, and credit consumption rates at any time. For existing customers:

  • We will provide at least 30 days' advance notice of price increases

  • The new pricing will apply from your next billing cycle after the notice period

  • Continued use of the Services after the effective date constitutes acceptance of the new pricing

  • You may cancel your subscription before the new pricing takes effect

5.13 Taxes
You are responsible for all applicable taxes associated with your use of the Services, except for taxes based on our net income. If we are required to collect or pay taxes for which you are responsible, the appropriate amount will be invoiced to and paid by you.

5.14 Refund Policy

  • Monthly subscriptions: Subscription fees are non-refundable. If you cancel, you retain access until the end of your current billing period, but no refund will be provided for the unused portion.

  • Additional credits: Purchased credit packages are non-refundable.

  • Exceptional circumstances: We may provide refunds at our sole discretion in cases of extended service unavailability caused by us, billing errors, or other extraordinary circumstances.

5.15 Free Plan Limitations
Free plans are provided at our discretion and may be subject to additional limitations, feature restrictions, or discontinuation with reasonable notice. We reserve the right to modify or remove free plan access, including converting inactive accounts to a suspended state.

5.16 Downgrades
You may downgrade your subscription tier at any time. Downgrades take effect at the end of your current billing cycle. No refunds are provided for downgrades.

6. Permitted Use

6.1 Lawful Business Purposes
You may only use the Services for legitimate, lawful business purposes in compliance with all applicable laws and regulations.

6.2 Prohibited Activities
You agree not to, and not to permit any Authorized User or third party to:

  • Reverse-engineer, decompile, disassemble, or attempt to extract source code, algorithms, models, training data, weights, or system prompts from the Services

  • Engage in prompt injection attacks, jailbreaking, or attempts to manipulate or circumvent the AI's intended functionality or safety measures

  • Interfere with, disrupt, or attempt to gain unauthorized access to the Services, our systems, networks, or infrastructure

  • Bypass, disable, or tamper with any security features, access controls, authentication mechanisms, rate limits, or usage restrictions

  • Upload, transmit, or introduce viruses, malware, ransomware, trojans, or any other harmful code

  • Scrape, harvest, or extract data from the Services beyond what is intended and authorized

  • Use automated systems (bots, scripts, scrapers) to access the Services except through official APIs and within documented rate limits

  • Infringe or violate intellectual property rights, privacy rights, confidentiality obligations, or other rights of third parties

  • Generate, distribute, or use outputs that are unlawful, defamatory, harassing, abusive, fraudulent, or otherwise objectionable

  • Use the Services to develop, train, or improve competing AI models, legal tech products, or derivative services without our express written consent

  • Resell, sublicense, or provide access to the Services to third parties unless expressly authorized

  • Use the Services in any manner that causes reputational harm to Much ApS or violates applicable professional or ethical standards

6.3 Enforcement
We reserve the right to investigate suspected violations and to suspend, limit, or terminate your access to the Services immediately if we determine, in our sole discretion, that you have violated these Terms.

7. Service Availability & Support

7.1 Uptime Commitment
We use commercially reasonable efforts to ensure the Services are available and operational. However, we do not guarantee uninterrupted, error-free, or 100% available service at all times.

7.2 Scheduled Maintenance
We may perform scheduled maintenance from time to time, which may temporarily limit or suspend access to the Services. We will provide advance notice of planned maintenance where reasonably possible.

7.3 Emergency Downtime
Emergency maintenance, security patches, or unforeseen technical issues may require immediate service interruption without prior notice.

7.4 Third-Party Dependencies
The Services rely on third-party AI providers, cloud infrastructure, and other vendors. Service availability may be affected by the performance or availability of such third-party services, which are outside our control.

7.5 Support
Technical support is provided based on your subscription plan. Support channels, availability, and response times vary by plan tier and are described on our website.

8. Intellectual Property Rights

8.1 Our Ownership
All intellectual property rights in and to the Services are owned by or licensed to Much ApS. This includes, but is not limited to:

  • Software, source code, algorithms, and architecture

  • AI models, system prompts, workflows, and configurations

  • Databases, documentation, and knowledge bases

  • User interfaces, designs, graphics, logos, and trademarks

  • Content, text, and materials created by us

8.2 Your License
Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your internal business purposes.

8.3 Restrictions
You may not, and may not permit others to:

  • Copy, modify, adapt, translate, or create derivative works based on the Services

  • Distribute, sell, lease, rent, lend, or sublicense any part of the Services

  • Remove, alter, or obscure any proprietary notices, labels, or marks

8.4 Your Content
You retain all ownership rights to any data, documents, information, or content you upload, submit, or input into the Services ("Customer Content").

8.5 License to Us
By submitting Customer Content, you grant us a worldwide, non-exclusive, royalty-free license to use, store, process, reproduce, and display such content solely as necessary to:

  • Provide, maintain, and improve the Services

  • Generate outputs and responses

  • Ensure security and compliance

  • Fulfill our obligations under these Terms

This license terminates when you delete the content or terminate your account, subject to reasonable retention periods for backups and legal compliance.

8.6 AI-Generated Outputs
As between you and Much ApS, and subject to payment of applicable fees, you own the outputs generated by the Services in response to your inputs. However:

  • Outputs may be similar or identical to outputs generated for other users

  • We do not claim ownership of outputs, but outputs are generated using our proprietary technology

  • You are solely responsible for evaluating the accuracy, legality, and suitability of outputs before use

9. Customer Content & Data

9.1 Your Responsibility
You are solely responsible for all Customer Content you submit to or upload into the Services.

9.2 Representations & Warranties
You represent and warrant that:

  • You have all necessary rights, licenses, consents, and permissions to provide Customer Content

  • Customer Content does not violate any applicable laws, regulations, or third-party rights

  • Customer Content does not contain viruses, malware, or harmful components

  • You have obtained all necessary consents for any personal data included in Customer Content

9.3 Prohibited Content
You may not upload or submit content that:

  • Violates intellectual property, privacy, or confidentiality rights

  • Contains personal data you are not authorized to process

  • Is unlawful, defamatory, obscene, harassing, threatening, or otherwise objectionable

  • Violates export control or sanctions regulations

9.4 Content Review & Removal
We reserve the right, but have no obligation, to review, monitor, or remove Customer Content if we believe it violates these Terms, applicable law, or our policies. We will make reasonable efforts to notify you before removal except where legally prohibited or in cases of emergency.

10. Data Protection & Privacy

10.1 Privacy Policy
We are committed to protecting your privacy. Our collection, use, storage, and protection of personal data is governed by our Privacy Policy, available on our website.

10.2 GDPR Compliance
We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act (Databeskyttelsesloven).

10.3 Data Processing Agreement
To the extent we process personal data on your behalf as a data processor, the data processing terms set forth in our Data Processing Agreement (DPA) apply and are incorporated by reference into these Terms.

10.4 Your Obligations
You are responsible for complying with all applicable data protection laws in connection with your use of the Services, including obtaining necessary consents and providing appropriate notices to data subjects.

10.5 Acknowledgment
By using the Services, you acknowledge and agree to the terms of our Privacy Policy and if applicable our DPA.

11. Warranties & Disclaimers

11.1 "As Is" Basis
The Services are provided strictly “As Is” and “As Available” without any warranties of any kind, either express or implied.

11.2 Disclaimer of Warranties
To the maximum extent permitted by Danish Law, Much ApS disclaims all warranties, express, implied, or statutory, including but not limited to: 

  • Warranties of merchantability, fitness for a particular purpose, title, and non-infringement

  • Warranties that the Services will be uninterrupted, timely, secure, or error-free

  • Warranties regarding the accuracy, reliability, completeness, currency, or suitability of any outputs, content, or information provided through the Services

  • Warranties that defects or errors will be corrected

  • Warranties regarding any results that may be obtained from use of the Services

11.3 Software Tool Only - No Professional Services
Much ApS provides software tools only. We do not provide legal, accounting, tax, financial, or other professional services. 

The Services are a technology platform that uses artificial intelligence to generate information, suggestions, and documents. We are not a law firm, accounting firm, or professional services provider of any kind.

Use of the Services does not create any professional service relationship, attorney-client relationship, or advisory relationship between you and Much ApS.

11.4 No Legal Advice - User Assumes All Responsibility
All outputs, information, documents, suggestions, and content generated by The Services are provided for informational purposes only and do not constitute legal, tax, accounting, or other professional advice. 

You acknowledge and agree that:

(a) AI-generated outputs may contain errors, inaccuracies, omissions, or outdated information

(b) Outputs are generated by algorithms and machine learning models that may produce unpredictable, incorrect, or unsuitable results

(c) No output should be relied upon without independent verification by yourself or qualified professionals

(d) You are solely responsible for evaluating the accuracy, completeness, legality, and suitability of all outputs before use

(e) You must consult with qualified, licensed professionals (lawyers, accountants, tax advisors, etc.) before making any legal, financial, or business decisions

(f) Much ApS has no responsibility or liability for how you use, interpret, or rely on any outputs

11.5 No Guarantee of Outcomes
We make no representations or warranties that: 

  • Use of the Services will result in any particular legal, regulatory, financial, or business outcome

  • AI-generated outputs will be accurate, complete, current, or appropriate for your specific circumstances

  • The Services will meet your requirements or expectations

  • Any information or documents will comply with applicable laws, regulations, or professional standards in any jurisdiction

  • Use of outputs will protect you from legal liability, regulatory action, or other adverse consequences

11.6 Third-Party AI Models and Services
The Services utilize third-party artificial intelligence models, large language models (LLMs), cloud infrastructure, data sources, and other technologies that are outside our control.

We disclaim all liability for:

  • The performance, accuracy, availability, or reliability of third-party AI models and services

  • Any errors, hallucinations, biases, or inappropriate outputs generated by underlying AI technologies

  • Security vulnerabilities, data breaches, or other issues arising from third-party systems

  • Changes, discontinuation, or degradation of third-party services

  • Compliance of third-party technologies with any laws or regulations

11.7 Data Accuracy and Currency
Information provided through the Services may be outdated, incomplete, or inaccurate. We do not guarantee that:

  • Legal, regulatory, or tax information is current or complete

  • Templates or documents reflect the latest legal requirements

  • Information is applicable to your specific jurisdiction or circumstances

Laws, regulations, and legal requirements change frequently. You are solely responsible for ensuring compliance with current laws.

11.8 No Monitoring or Review
We do not monitor, review, verify, or validate:

  • Customer Content you submit

  • Outputs generated by the Services

  • Your use of outputs or the Services

  • Whether outputs are accurate, legal, or suitable for your purposes

11.9 Your Sole Responsibility
You are solely and exclusively responsible for: 

(a) All decisions made based on outputs from the Services

(b) Verifying the accuracy and suitability of all outputs with qualified professionals

(c) Ensuring compliance with all applicable laws, regulations, and professional standards

(d) Any consequences, damages, or losses resulting from your use of the Services or reliance on outputs

(e) Obtaining appropriate professional advice before taking any action

11.10 Express Assumption of Risk
By using The Services, you expressly assume all risks associated with: 

(a) Using AI-generated outputs for any purpose

(b) Making business, legal, financial, or operational decisions based on information from the Services

(c) Relying on the accuracy, completeness, or suitability of any outputs

(d) The unpredictable and potentially erroneous nature of AI systems

(e) Changes in laws, regulations, or legal interpretations that may affect the accuracy of outputs

You acknowledge that you have been clearly advised to obtain independent professional advice and that you use The Services entirely at your own risk. 

12. Limitation of Liability

12.1 Total Exclusion of Liability for Outputs
To the maximum extent permitted by Danish Law, Much ApS shall have no liability whatsoever for: 

(a) Any AI-generated outputs, information, documents, suggestions, or content produced by the Services

(b) Any errors, inaccuracies, omissions, or defects in outputs

(c) Your use of, reliance on, or inability to use any outputs

(d) Any decisions made or actions taken based on outputs

(e) Any legal, regulatory, financial, or business consequences resulting from outputs or use of the Services

(f) Any claims by third parties related to outputs or your use of the Services

You expressly acknowledge and agree that Much ApS assumes no responsibility or liability for the content, accuracy, legality, consequences of any outputs generated by The Services. 

12.2 Exclusion of All Consequential Damages
To the maximum extent permitted by Danish Law, in no event shall Much ApS, its affiliates, directors, officers, employees, agents, suppliers, or licensors be liable for any:

  • Lost profits, revenue, sales, business, or business opportunities

  • Loss of data, goodwill, reputation, or anticipated savings

  • Business interruption, downtime, or operational delays

  • Legal fees, regulatory fines, penalties, or sanctions

  • Claims by third parties (including customers, regulators, or other stakeholders)

  • Cost of procurement of substitute services

  • Indirect, incidental, special, consequential, punitive, or exemplary damages of any kind

This exclusion applies:

  • Regardless of the legal theory (contract, tort, negligence, strict liability, statutory, or otherwise)

  • Even if we were advised of the possibility of such damages

  • Even if limited remedies fail of their essential purpose

  • To all claims arising out of or related to these Terms or the Services

12.3 Cap on Direct Damages (Platform Technical Issues Only)
To the maximum extent permitted by Danish Law, for any claims related solely to technical malfunction of the platform itself (not related to outputs or content), our total aggregate liability shall not exceed the lesser of:

(a) The total amount actually paid by you to Much ApS in the three (3) months immediately preceding the event giving rise to the claim, or

(b) DKK 5,000

12.4 Allocation of Risk
You expressly acknowledge and agree that:

(a) The limitations and exclusions of liability in these Terms reflect a reasonable and fair allocation of risk between sophisticated commercial parties

(b) These limitations form an essential basis of the bargain between you and Much ApS

(c) The pricing of the Services is based on these limitations

(d) You would not receive access to the Services at the current pricing without these limitations

(e) You have the opportunity and are encouraged to obtain appropriate insurance coverage for risks associated with use of the Services

12.5 Exceptions Required by Law
Nothing in these Terms shall exclude or limit liability that cannot be lawfully excluded or limited under Danish law, including liability for:

  • Death or personal injury caused by our gross negligence or willful misconduct

  • Fraud or fraudulent misrepresentation

  • Any other liability that cannot be excluded under mandatory Danish law

For clarity: errors, inaccuracies, or other issues with AI-generated outputs do NOT constitute fraud, gross negligence, or willful misconduct.

12.6 Claims Period
Any claim arising under or related to these Terms or the Services must be brought within six (6) months after the earlier of:

(a) The date you first became aware (or reasonably should have become aware) of the facts giving rise to the claim, or

(b) The date of the event or output giving rise to the claim

Any claim not brought within this period shall be permanently barred.

12.7 Acknowledgment of AI Limitations
You acknowledge that:

  • Artificial intelligence and machine learning models have inherent limitations and unpredictability

  • AI systems can generate incorrect, incomplete, biased, or inappropriate outputs ("hallucinations")

  • No AI system can guarantee accuracy or suitability for any particular purpose

  • You accept all risks associated with using AI-generated outputs

  • Much ApS cannot and does not control or guarantee the outputs of AI systems

13. Indemnification

13.1 Your Indemnification Obligation
You agree to indemnify, defend, and hold harmless Much ApS, its affiliates, subsidiaries, and their respective directors, officers, employees, shareholders, agents, contractors, licensors, suppliers, and AI technology providers from and against any and all:

  • Claims, demands, actions, or proceedings

  • Liabilities, damages, losses, or costs (including reasonable attorneys' fees and legal costs)

arising out of or related to:

(a) Your use or reliance on outputs: Any use of, reliance on, or actions taken based on AI-generated outputs, information, documents, or content from the Services

(b) Professional or legal claims: Any claims that outputs provided legal advice, professional services, or created any professional duty or relationship

(c) Third-party claims: Any claims by your customers, employees, regulators, partners, or other third parties related to your use of the Services or outputs

(d) Legal or regulatory violations: Any violation of laws, regulations, professional standards, or regulatory requirements arising from your use of the Services or outputs

(e) Your violation of Terms: Your breach of any provision of these Terms

(f) Customer Content: Any Customer Content you submit, upload, or transmit, including claims of infringement, defamation, privacy violation, or unlawful content

(g) Unauthorized use: Any use of the Services by your Authorized Users, employees, contractors, or other persons accessing your account

(h) Misrepresentation: Any representation that Much ApS provides professional services or that outputs constitute professional advice

(i) Negligence or misconduct: Any negligent, reckless, or willful acts or omissions by you or your Authorized Users

13.2 No Duty to Defend
You acknowledge that Much ApS has no obligation to defend you against any claims related to your use of outputs or the Services.

13.3 Defense and Control
We reserve the right, at our own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.

You agree to:

  • Not settle any such claim without our prior written consent

  • Cooperate fully with us in the defense of any claim

  • Provide all relevant information, documentation, and reasonable assistance

13.4 Survival
This indemnification obligation survives termination of these Terms and your use of the Services.

14. Term and Termination

14.1 Term
These Terms commence when you first access or use the Services and continue until terminated in accordance with this Section 14.

14.2 Termination by You
You may terminate your subscription and these Terms at any time by:

  • Cancelling your subscription through your account settings, or

  • Providing written notice to contact@askmuch.com

Termination takes effect at the end of your current billing cycle. You will retain access to the Services until that date, but no refunds will be provided for the remaining subscription period.

14.3 Termination by Us
We may suspend or terminate your access to the Services immediately, with or without notice, if:

(a) You breach any provision of these Terms

(b) We suspect fraudulent, abusive, or unlawful activity

(c) Your account remains inactive for more than 12 consecutive months (for free plans)

(d) You fail to pay fees when due, and such failure continues for more than 14 days after written notice

(e) We are required to do so by law or regulatory authority

(f) We decide to discontinue the Services (with at least 30 days' notice for paid subscriptions)

14.4 Effect of Termination
Upon termination or expiration of these Terms:

(a) Your right to access and use the Services immediately ceases

(b) All licenses granted to you under these Terms terminate

(c) You remain liable for all fees and charges incurred prior to termination

(d) Sections that by their nature should survive termination shall survive, including: Sections 8 (Intellectual Property), 9 (Customer Content), 10 (Data Protection), 11 (Warranties & Disclaimers), 12 (Limitation of Liability), 13 (Indemnification), 14.4-14.5 (Effect of Termination and Data Retention), and 16 (General Provisions)

14.5 Data Retention and Deletion
Following termination:

  • We will retain Customer Content for thirty (30) days to allow you to export or retrieve your data

  • After this period, we reserve the right to permanently delete all Customer Content unless legally required to retain it

  • You may request earlier deletion by contacting us at contact@askmuch.com

  • Backup copies may persist for up to ninety (90) days in our systems for disaster recovery purposes

We are not responsible for any loss of Customer Content following termination.

15. Confidentiality

15.1 Definition
"Confidential Information" means any non-public information disclosed by one party ("Disclosing Party") to the other party ("Receiving Party") that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure.

15.2 Obligations
The Receiving Party agrees to:

(a) Maintain the confidentiality of Confidential Information using at least the same degree of care it uses for its own confidential information, but in no event less than reasonable care

(b) Not disclose Confidential Information to third parties except as permitted under these Terms

(c) Use Confidential Information solely for purposes of exercising rights or performing obligations under these Terms

15.3 Exceptions
Confidential Information does not include information that:

(a) Is or becomes publicly available through no breach of these Terms

(b) Was rightfully known to the Receiving Party prior to disclosure

(c) Is rightfully received from a third party without breach of confidentiality obligations

(d) Is independently developed by the Receiving Party without use of the Confidential Information

15.4 Permitted Disclosure
The Receiving Party may disclose Confidential Information:

(a) To employees, contractors, and professional advisors who have a legitimate need to know and are bound by confidentiality obligations at least as restrictive as those in these Terms

(b) As required by law, regulation, or court order, provided the Receiving Party gives reasonable advance notice to the Disclosing Party (where legally permitted) to allow the Disclosing Party to seek protective measures

15.5 Our Confidential Information
You acknowledge that the Services, including software, algorithms, AI models, system prompts, methodologies, pricing information, and technical documentation, constitute our Confidential Information.

16. General Provisions

16.1 Assignment
You may not assign, transfer, or delegate these Terms or any rights or obligations hereunder without our prior written consent. Any attempted assignment in violation of this provision is void.

We may assign these Terms, in whole or in part, to any affiliate, successor, or acquirer without your consent.

16.2 Notices
All notices required or permitted under these Terms must be in writing and delivered to:

To Much:

Much ApS
Højbro Plads 10
1200 Copenhagen K
Denmark
Email: contact@askmuch.com

To You: 

To the email address or postal address associated with your account.

Notices are deemed given:

  • When delivered personally

  • Three (3) business days after mailing by registered post

  • When sent by email (if confirmed received or not rejected within 24 hours)

16.3 Force Majeure
Neither party shall be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including:

  • Acts of God, natural disasters, epidemics, pandemics

  • War, terrorism, civil unrest, government action

  • Labor disputes, strikes

  • Failure or disruption of third-party services, including AI providers, cloud infrastructure, or telecommunications

  • Cyberattacks, hacking, or network security breaches

  • Power outages or internet failures

The affected party must promptly notify the other party and make reasonable efforts to mitigate the impact. If force majeure continues for more than thirty (30) days, either party may terminate the affected Services upon written notice.

16.4 Entire Agreement
These Terms, together with our Privacy Policy and Data Processing Agreement, constitute the entire agreement between you and Much ApS regarding the Services and supersede all prior or contemporaneous agreements, communications, and understandings, whether written or oral.

16.5 Amendments
We may modify these Terms at any time by posting updated Terms on our website and notifying you by email or through the Services.

For material changes that negatively impact your rights:

  • We will provide at least thirty (30) days' advance notice

  • Changes take effect on your next billing cycle renewal date

  • Continued use of the Services after the effective date constitutes acceptance

  • If you do not agree, you may terminate your subscription before the effective date

For non-material changes (e.g., clarifications, corrections), changes take effect immediately upon posting.

16.6 Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable. If such modification is not possible, the provision shall be severed, and the remaining provisions shall remain in full force and effect.

16.7 Waiver
No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

16.8 Relationship of Parties
The relationship between you and Much ApS is that of independent contractors. These Terms do not create any partnership, joint venture, employment, agency, or franchise relationship.

16.9 No Third-Party Beneficiaries
These Terms are for the sole benefit of the parties and their permitted successors and assigns. No third party has any right to enforce or benefit from these Terms.

16.10 Headings
Section headings are for convenience only and do not affect the interpretation of these Terms.

16.11 Language
These Terms are drafted in English. If these Terms are translated into any other language, the English version shall prevail in the event of any conflict or ambiguity.

16.12 Electronic Communications
You consent to receive communications from us electronically, including by email or through the Services. You agree that all agreements, notices, disclosures, and other communications provided electronically satisfy any legal requirement that such communications be in writing.

17. Governing Law and Dispute Resolution

17.1 Governing Law
These Terms and any dispute or claim arising out of or in connection with them or their subject matter shall be governed by and construed in accordance with the laws of Denmark, without regard to conflict of law principles.

The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply.

17.2 Jurisdiction and Venue
Any dispute, controversy, or claim arising out of or in connection with these Terms, including any question regarding their existence, validity, or termination, shall be subject to the exclusive jurisdiction of the courts of Denmark.

The venue for any such proceedings shall be the City Court of Copenhagen (Københavns Byret).

17.3 Informal Resolution
Before initiating formal legal proceedings, the parties agree to attempt to resolve any dispute informally by contacting contact@askmuch.com and providing a detailed description of the dispute and proposed resolution.

We will attempt to resolve the dispute informally within thirty (30) days. If resolution is not achieved, either party may proceed with formal legal action.

17.4 Equitable Relief
Notwithstanding the above, either party may seek equitable relief (including injunctive relief) in any court of competent jurisdiction to protect its intellectual property rights, confidential information, or to prevent irreparable harm.

18. Contact Information

If you have any questions about these Terms, please contact us:

Much ApS
CVR: 45308324
Højbro Plads 10
1200 Copenhagen K
Denmark

Email: contact@askmuch.com
Phone: +45 71 99 28 00

By using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms & Conditions.

End of Terms & Conditions

Company

CVR: 45308324

Contact

info@askmuch.com

Højbro Plads 10,
1200 Copenhagen
Denmark

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