Terms & Conditions for Much



Last updated: October 1, 2025

  1. Introduction

Welcome to Much, operated by Luma Technologies ApS ("we", "us", "our"). These Terms & Conditions ("Terms") govern your access to and use of our products, services, platforms, websites, and related tools (collectively, the "Services"). By using our Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms.

Company information:

Luma Technologies ApS
CVR: 45308324
Højbro Plads 10
1200 Copenhagen K
Denmark

contact@askmuch.com
+45 71 99 28 00

These Terms are legally binding. If you do not agree, you must not use the Services.



  1. Applicability


    1. These Terms apply to all businesses, organizations, and their representatives ("you", "your") that register for, access, or use the Services.

    2. Danish law applies to these Terms. If you access the Services from outside Denmark, you remain responsible for compliance with local laws and regulations.

    3. In case of conflict between these Terms and separate written agreements signed with us, the latter prevails.



  1. Account Registration


    1. To access most features, you must create a business account.

    2. You must provide accurate, current, and complete information and keep it updated at all times.

    3. You may only create an account for a business, for which you have the legal right to represent. 

    4. You are responsible for all activities carried out under your account.

    5. Sharing accounts across multiple businesses or individuals is prohibited unless expressly permitted.

    6. We reserve the right to verify your identity and the information you provide.



  1. Authorized Users & Access Control


    1. You may authorize employees or contractors to use the Services on your behalf ("Authorized Users").

    2. You remain fully liable for their actions.

    3. You must implement appropriate internal security measures to prevent unauthorized access.



  1. Use of Services


    1. You may only use the Services for legitimate, lawful business purposes.

    2. Prohibited uses include but are not limited to:

      • reverse-engineering or attempting to extract source code, models, training data, or system prompts,

      • attempting to discover or manipulate hidden instructions, prompt engineering, or prompt injection attacks,

      • interfering with, bypassing, or disrupting security, authentication mechanisms, or performance of the Services,

      • uploading viruses, malware, or harmful code,

      • scraping or harvesting data outside of what the Services are intended to provide,

      • infringing intellectual property, confidentiality, or privacy rights,

      • generating or using outputs in a way that violates laws or causes reputational damage to us or others,

      • using the Services to build competing AI models or datasets without explicit written consent.


  2. We reserve the right to suspend or terminate your access if you misuse the Services.



  1. Service Availability & Support


    1. We strive to ensure availability of the Services at all times, but we do not guarantee uninterrupted or error-free operation.

    2. Planned maintenance will be announced in advance where possible.

    3. We may provide technical support subject to separate service level agreements (SLAs).

    4. Emergency downtime may occur without prior notice.



  1. Fees, Billing & Payment


    1. The use of certain Services may require payment of fees as described on our website or in a separate agreement.

    2. Unless otherwise stated, all fees are exclusive of VAT and applicable taxes.

    3. Payment terms: net 8 days from invoice date.

    4. Failure to pay within the agreed time may result in suspension of Services and interest charged in accordance with the Danish Interest Act.

    5. We reserve the right to update our prices with prior notice.



  1. Intellectual Property Rights


    1. All intellectual property rights in the Services, including but not limited to software, databases, text, graphics, logos, designs, machine learning models, and system prompts (configurable or default), are owned by or licensed to Luma Technologies ApS.

    2. You are granted a limited, non-exclusive, non-transferable, revocable license to use the Services for your internal business purposes only.

    3. You may not copy, modify, distribute, sell, or lease any part of our Services without prior written consent.

    4. You retain ownership of any data or content you upload to the Services, but grant us a worldwide, royalty-free license to store, process, and use it as necessary to provide and improve the Services.



  1. User Content & Data


    1. You are solely responsible for all content and data you submit or upload.

    2. You warrant that you have all necessary rights and permissions to provide such content.

    3. You must ensure that your data does not violate applicable laws or third-party rights.

    4. We may remove content if we believe it breaches these Terms or applicable law.



  1. Data Protection & Privacy


    1. We value your privacy and handle all personal data in accordance with our Privacy Policy, available at [link].

    2. The Privacy Policy explains in detail how we collect, use, and protect information.

    3. By using the Services, you acknowledge and agree to the terms of our Privacy Policy.



  1. Warranties & Disclaimers


    1. The Services are provided on an "as is" and "as available" basis. To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, statutory, or otherwise, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, title, accuracy, or uninterrupted availability.

    2. We do not guarantee that the Services will meet your requirements, operate without interruption, be error-free, secure, or free from harmful components.

    3. AI-generated outputs are probabilistic in nature. They may contain inaccuracies, biases, omissions, or errors. You acknowledge that such outputs are provided for general informational purposes only and should not be considered a substitute for professional judgment.

    4. We make no warranty that outputs generated by the Services are legally compliant, accurate, or complete, and you are solely responsible for reviewing and validating any results before reliance or implementation.

    5. No oral or written advice, statements, or communications provided by us or our representatives shall create any warranty not expressly set forth in these Terms.

    6. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you.



  1. Limitation of Liability


    1. To the fullest extent permitted by law, our total liability for any claims arising out of or related to the Services shall not exceed the total amount you have paid us in the 12 months preceding the claim.

    2. We are not liable for indirect, incidental, punitive, or consequential damages, including lost profits, lost business opportunities, or data loss.

    3. Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or other liability that cannot be limited under Danish law.



  1. Indemnification


    1. You will defend us against any third-party claim arising from or relating to Input or Output that results from Input that is in violation of any term or condition of the Agreement or that you knew or reasonably should have known was likely to lead to violating Output and indemnify us against any damages, costs and reasonable attorneys’ fees actually awarded against us resulting from such claim.

    2. You agree to indemnify and hold harmless Luma Technologies ApS, its directors, employees, and partners from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from your use of the Services, violation of these Terms, or infringement of any rights of third parties.



  1. Confidentiality


    1. Both parties must treat as confidential any information received from the other party that is marked or reasonably understood to be confidential.

    2. Confidentiality obligations continue for 5 years after termination of the agreement.

    3. Exceptions apply where disclosure is required by law or with prior written consent.



  1. Term & Termination


    1. These Terms remain in force as long as you use the Services.

    2. You may terminate your account at any time by written notice.

    3. We may suspend or terminate your access with immediate effect if you breach these Terms, fail to pay fees, or if required by law.

    4. Upon termination, you must cease use of the Services, and we may delete or anonymize your data after 30 days unless otherwise required by law.



  1. Force Majeure


    1. Neither party shall be liable for failure to perform obligations caused by circumstances beyond their reasonable control, including but not limited to natural disasters, strikes, cyberattacks, power failures, or governmental actions.



  1. Changes to Terms


    1. We may update these Terms from time to time.

    2. Changes will take effect when published on our website or otherwise communicated to you.

    3. Material changes will be notified in advance.

    4. Continued use of the Services after changes constitutes acceptance.



  1. Governing Law & Dispute Resolution


    1. These Terms are governed by Danish law.

    2. Any dispute, controversy, or claim arising out of or relating to these Terms shall be submitted to the exclusive jurisdiction of the courts of Denmark.

    3. We encourage parties to first attempt amicable resolution through negotiation or mediation before resorting to litigation.




Contact Us

If you have any questions about these Terms, please contact us at:
contact@askmuch.com

Luma Technologies ApS, Denmark

Company

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CVR: 45308324

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info@askmuch.com

Højbro Plads 10,
1200 Copenhagen
Denmark

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